Based in Calgary, Alberta, Canada, Alyssa Berry Communications specializes in creating and implementing full-service marketing and communications strategies for small to midsize businesses in the tourism and culture sectors.
Hi, I’m alyssa.
With 20 years of marketing, communications and public relations experience in municipal government, recreation, culture, and tourism, I launched Alyssa Berry Communications in 2015.
Being an entrepreneur was always my dream; to work with clients on projects that I was passionate about and to have the flexibility to travel. It has been everything I imagined.
These past four years, I have developed experiential tourism marketing strategies for Travel Drumheller, HeliCat Canada and Alberta Food Tours as well as worked with various local non-profit cultural organizations and the Marda Loop BIA.
I was part of the project team at Tourism Calgary that created and implemented the “YYC is Open” campaign after the 2013 floods that went on to win a Travel Alberta ALTO Award for marketing excellence and a Tourism Industry Association of Canada award. This campaign was also a key component to Strategy Magazine’s designation of Calgary as the “comeback brand of the year.”
My proven track record for communications excellence also led to receiving a 2014 Ad Rodeo award for ‘Best Catalogue’ for the high design retrospective publication of Calgary’s year as Cultural Capital of Canada.
In 2018, I was featured as as one of 100 Calgary women entrepreneurs “to know” in the inaugural edition of the Know book.
Dedicated to my city, I volunteer with various community initiatives including sitting as the Director, Sponsorship with IABC Calgary, five years on the board of Doors Open YYC (2013-2017) including two years as board president and as a stylist for My Best Friend's Closet with Making Changes Society.
- Karen Anderson, president Alberta Food Tours
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