Strategy driven; client focused

Strategy driven. Client focused.

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Based in Calgary, Alberta, Canada, Alyssa Berry Communications  specializes in creating and implementing full-service marketing and communications strategies for small to midsize businesses in the tourism and culture sectors.

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Hi, I’m alyssa.

With 20 years of marketing, communications and public relations experience in municipal government, recreation, culture, and tourism, I launched Alyssa Berry Communications in 2015.

Being an entrepreneur was always my dream; to work with clients on projects that I was passionate about and to have the flexibility to travel. It has been everything I imagined.

These past four years, I have developed experiential tourism marketing strategies for Travel Drumheller, HeliCat Canada and Alberta Food Tours as well as worked with various local non-profit cultural organizations and the Marda Loop BIA.

I  was part of the project team at Tourism Calgary that created and implemented the “YYC is Open” campaign after the 2013 floods that went on to win a Travel Alberta ALTO Award for marketing excellence and a Tourism Industry Association of Canada award. This campaign was also a key component to Strategy Magazine’s designation of Calgary as the “comeback brand of the year.”

My  proven track record for communications excellence also led to receiving a 2014 Ad Rodeo award for ‘Best Catalogue’ for the high design retrospective publication of Calgary’s year as Cultural Capital of Canada.

In 2018, I was featured as as one of 100 Calgary women entrepreneurs “to know” in the inaugural edition of the Know book.

Dedicated to my city, I volunteer with various community initiatives including sitting as the Director, Sponsorship with IABC Calgary, five years on the board of Doors Open YYC (2013-2017) including two years as board president and as a stylist for My Best Friend's Closet with Making Changes Society.



Tourism, Culture and Lifestyle Brand - Alyssa Berry Communications
“Alyssa has done intensive research into our company’s needs. She’s been very creative and strategic within budget. After two years of working together we have a solid vision and implementation of short, mid and long-range marketing and sales goals strategies. We have increased communications within our team of 20 staff, with our loyal customers and we have a solid plan for community relations and charitable giving. We are currently expanding our market reach with a completely original social media innovation.”

- Karen Anderson, president Alberta Food Tours

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